Among the difficult aspect of what we do is that we can’t mention names.
Our clients come 99% word-of-mouth. Everyone seems to know someone who needs some reputation polishing or who’d like defamatory statements to “go away”.
To use an analogy, a sophisticated investor with a corporation or investments doesn’t bring a sack of receipts to a strip-mall tax preparation service staffed with quickly-trained clerks who aren’t even CPAs.
Would you trust a firm that outsources content development to freelancers living in hostile countries working for $5/hr? How difficult would it be if such a freelancer became disgruntled and used the information to further harm your reputation or held it hostage?
Beware of firms that spend heavily on advertising. They have to recoup their investment by hiring inexpensive foreign labor or overcharging clients.
There are more than a few nasty stories of big “Reputation Management” firms who, fearing loss of a client, created bad content shortly before a contract ended.